SGMW is an auto company among the top 500 manufacturing companies of China. However, this time, SGMW’s new product is not a car but a Chinese local cuisine: Luosifen.
Luosifen (or known as Chinese Snail Rice Noodle) is a Chinese noodle soup with special odor. The stock that forms the soup is made by hours of stewing river snails with sand ginger, star anise and many other spices. It usually does not contain snail meat, but is instead served with pickled bamboo shoot, peanuts, fu zhu, pickled radish, and chili oil added to the soup.
Apparently, the unique odor is one reason for its reputation. Some netizens said that after cooking and eating Luosifen, their pots, bowls and chopsticks remained stinky, and even their clothes and hair smelt terrible. It was like they had entered a toilet without water for a month. The smell even made the cat "bury this shit."
The odor makes some people stay miles away, but once hooked, its taste can become an obsessive, even addictive delicacy. Most of the time, there is a very thin dividing line between aroma and odor. Many kinds of odor smell aromatic after being diluted many times, because the protein will release a lot of amino acids, and the flavor produced is delicious, which is similar to the produce of cheese smell. Once you give it a go, its sour and hot taste will burst into your mouth, followed with a crowd of amazing tastes that can conquer your taste buds.
In the days of quarantine at home, all kinds of fast food quickly become the favorite of those who have no hand-eye coordination in cooking, among which Luosifen is the best in China. You can hardly find a place without the disappointing sign “sold out” hanging on this product, both online and offline. Plus the downturn of logistics, many people cried out that "we can’t even realize the Luosifen Freedom".
SGMW’s co-branding work this time is getting people excited again. The packaging of their Luosifen looks so exquisite and luxurious, which is widely different from other ones. The packaging box uses the elegant emerald as the main color. In addition to the ingredients, it is also equipped with exquisite tableware sets. Even each seasoning bag is designed with full texture, which is comparable to luxury goods. You can’t even believe that in such an exquisite package is a kind of stinky food and you will never know how the “luxurious odor” tastes until you experience it in person.
Surprising and exciting as it is, there is no such product on the e-commerce platform at present, and it is not known how SGMW will sell it.
In fact, it’s not the first time SGMW co-brands. Its first co-branding work is Mask. Under the circumstances of the outbreak of the epidemic at the beginning of the year and the shortage of masks, SGMW was the first automobile enterprise to obtain the business license of medical devices and pass the professional inspection. It took only three days from their idea of self-made masks to deliver the first batch of masks.
Either of them are amazing and touching co-branding works, aren’t they?
