Online shopping nowadays has been adopted widely and brought a great deal of convenience to everyone. However, in some cases people still have to go offline to select which suits them. For instance, many consumers still choose to go to the mall in person in the purchase of large households or decorations. While such purchasing has become rather difficult in 2020 due to the limitation to go out, so Amazon comes up with a solution: Applying AR to a new shopping tool called Room Decorator that allows users to buy their favorite furniture at home.
Room Decorator allows users to see furniture and other home décor in their own space. While the retailer had experimented with AR tools in the past, what makes Room Decorator different is that it’s capable of virtually adding multiple products to the room at the same time. That means users can visualize how a whole set of new products could fit together in their own space, not just a single item.
Back in 2017, the company had first launched a simpler version of AR shopping with a feature called AR View in its Amazon iOS app, built using ARKit. But like many of the AR shopping tools to date, the focus with AR View was to allow consumers to visualize adding an item to their existing room - like a new chair or lamp or vase, for example - to see how the product went with their existing décor.
The Room Decorator experience takes things much further, as not only can users view multiple products together, they can also use the feature when they’re away from home by saving the AR snapshots of their room for later access. The feature is available across thousands of furniture products available on Amazon, including those offered both by Amazon and some of its third-party sellers.
The “View in Your Room” button will appear under the eligible furniture products in the Amazon shopping app for iOS and desktop web browsers. When a consumer happens upon one of these items, they’ll click the button to get started.
Within the AR experience, consumers will be presented with suggestions of complementary products to the one they were first viewing. As shoppers browse these recommendations, they can add the other products to their same room and rearrange them to get a better look.
The products in the AR view are shown both in scale and in high-definition, Amazon says, so there’s less confusion about how the item looks in real life. If customers are not ready to make a decision, they can tap “Save Room” on iOS, which then saves a snapshot of their room in a new section under their Amazon account (“Your Rooms”). They’ll also be emailed a link to the saved room for easy access.
If the customer is ready to purchase, the items in Room Decorator can be added to a shopping cart from within the AR experience directly.
Amazon told that the new experience has been under development for more than a year and leverages Apple’s ARKit for some of its AR technology integrations. Before the launch of AR View in 2017, Amazon had tested AR features. It once tried out “shoppable stickers” that used AR to place basic stickers of products in users’ space as sort of an early iteration on this concept of being able to see multiple products at once. The retailer says it found customers wanted to visualize products in their home, even when they weren’t at home or in the room, which is why it added the ability to continue to view and arrange products in the saved photos.
This part of the experience looks similar to Amazon’s existing “Showroom” feature on the web, where you can design a room using a visual tool. Amazon says the new AR effort was built by the visual search team, in collaboration with the furniture team who built Showroom.
“Amazon is always exploring new ways to create experiences that delight our customers. With the addition of Room Decorator tools, Amazon enhances its augmented reality feature to give customers an even more immersive shopping experience from the comfort of their own home, or on the go,” an Amazon spokesperson said about the new feature. “With access to the inspiring furniture styles available on Amazon, customers can do more than just imagine their dream rooms - they can visualize them to make more informed shopping decisions.”
