Many of us have a dream to travel around the world. We want to take in all the sights and sounds and smells while travelling. It’s so good to find the snowy mountain is just beside the street you are walking in; the rainy season in the desert may be only a day or two.
Ideal is very plentiful, reality is very skinny. Apart from the unsatisfactory personal income, tourist industries and those who love to travel are also suffering from the limitation of pandemic situation this year. Now that we can’t travel the world, why not bring our favorite destinations home?
A mini Eiffel Tower ornament ups your romance game with a trip to Paris; a tatami and tea set make up your afternoon teatime in Tokyo; a camel plush toy brings you to Sahara; a blanket of imagination makes your living room feel like Turkey.
A mini Eiffel Tower ornament ups your romance game with a trip to Paris; a tatami and tea set make up your afternoon teatime in Tokyo; a camel plush toy brings you to Sahara; a blanket of imagination makes your living room feel like Turkey.
“Right now, many people are unable to put a tick mark on the dream destination they had planned for this year,” said Carla Klumpenaar, general manager of marketing, communications and interior design at IKEA UAE. “With our ‘Vacations in a Box’, it’s easy for people to experience a French-style candlelit dinner or sip green tea while kneeling on cushions inspired by Tokyo.”
Except from the physical ornaments, the box is also paired with a downloadable booklet filled with recommendations for music, movies, recipes, and activities that’ll help you recreate the location in your home. Food and music are the best choice for atmosphere creating. Imagine yourself in the corner of a tourist resort created by this box, making the corresponding food and listening to the appropriate music, as if you were in Paris or Tokyo. Everything can be healed, isn’t it?
Obviously, the purpose of IKEA's “Vacations in a Box” is not to sell goods, but a brand marketing that has insight into the emotional state of consumers. After all, in this year when everything is so difficult, a little healing and a little surprise will encourage us to make further efforts on the road of life.
